The Cruelty-Free Copywriter Blog

From the brain of the Cruelty-Free Copywriter

Discover SEO-friendly content about industry trends, tips, and my favorite brands.

7 Must-Have Copy Assets for a Successful Launch

Launching a new vegan or cruelty-free product? Here's your copy checklist to make it a smashing success.

Vegan, Plant-based or Cruelty-Free? Which Word Should I Use?

Not sure which term will resonate with your customers? Here's a vegan digital marketer's take on the topic.

Everything You Need to Know About SEO

If SEO feels scary and confusing, try this simple 5-step process for making SEO easy and breezy.

“Clean Beauty” Ingredients That Just Might Scare You

Are all "clean beauty" ingredients safe for human health, the environment, and animals? Here are 6 ingredients that just might scare you!

The A-maize-ing Corn Leather

How did corn on the cob become a clutch? Discover how corn leather is taking the fashion world by storm.

All About Cactus Leather

Curious how prickly pear becomes a high-end purse? Explore the wonders of cactus leather.

The Rise of Plant-Based Meat

Have you ever wondered how the plant-based meat movement developed? Here the over 2,000 year history and 6 meat-free alternatives to try.

5 Vegan and Recycled Shoe Brands to Watch

Did you know some 300 million pairs of shoes are thrown into the landfill in the USA every year? And of those millions of pairs of shoes...

9 Woman-Owned Clean Beauty Brands to Watch

9 must-try woman-owned cruelty-free beauty brands. Mented Cosmetics, Earth Harbor, Butter and Lye, Ornami Skincare, and more.

Writing for the Yoga Niche

Need to write copy for a yoga studio or accessories brand? Use these helpful tips!

Apple is the New Leather

How apple leather is taking over the fashion industry and why it's the cruelty-free material of the future.