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From the brain of the Cruelty-Free Copywriter

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9 Woman-Owned Clean Beauty Brands to Watch

It’s that time of year. It’s women’s history month so I get to shower my favorite women-owned businesses with love and affection. But, wait. Shouldn’t we love on our women-owned businesses every month? YES. And one way to do that is to buy from fabulous woman-owned brands that are making vegan, cruelty-free products in the clean beauty space. I know of several brands showing up and giving consumers something spectacular and cruelty-free to use day-after-day.

Here are 9 woman-owned clean beauty brands that I’m watching and you should, too.

If you’re looking for a clean beauty product that’s easy to pick up at your local Target or Ulta, look no further than Mented. This woman of color owned beauty brand makes vegan, cruelty-free cosmetics for melanated skin. They broke the glass ceiling with their nude colored lipsticks that matched the tinted skin of their customers. Whether you’re going to a professional meeting or you’re looking for a natural everyday look, definitely keep your eye on Mented for one-of-a-kind lipsticks and cosmetics.

For the sea and ocean lover who’s looking for skincare that can go with the flow, check out Earth Harbor. This woman-owned clean beauty brand offers 100% plant-based, carbon-neutral and plastic-negative (yesss, less plastic in the ocean) skincare products. Owned and operated by an herbalist and health scientist, their ingredients are carefully crafted to unlock your inner mermaid. Cleansers, sunscreens, creams and serums, this brand has it all. Grab Earth Harbor at your local Whole Foods and ASOS when your skin needs a refresh.

Talk to me about shea butter based soaps and cleansers. Yes, for those of us who like our clean beauty to be truly from the earth and plant-based, look no further than this boutique clean beauty soap brand, Butter and Lye. Owned and operated by a former biochemist and woman of color in Brooklyn, NY this small beauty brand is serving you wholesome, eco-friendly soaps for the body and home. Sustainable, high-quality, and chemical-free ingredients drive this soap brand, and should drive you straight to their checkout. From aging skin to oil pores, Butter and Lye has what you need to unlock clean and beautiful skin.

There’s nothing like a skincare brand that’s made with self-care in mind. Owned by an afro-latina who has struggled with finding her own self-worth, Glory Scent was born out of the mission to help melanated women find inner worth through clean beauty products. Their exquisite skin serums, cleansing gels, and elixirs are all made with 100% natural ingredients from the earth to help fight sun damage, air pollution, and premature aging. Glory Scent inspires all of us to achieve lasting, healthy skin without harsh chemicals and ingredients.

You know that girlfriend that’s zero drama and never toxic, yeah, if that were a skincare brand, it would be Ornami. This clean beauty brand helps its customer break up with toxic ingredients and embrace natural beauty. From their Let that Mango Body Butter to their Glo Getta Body Oil, this brand helps you glow up with their 100% toxin-free cosmetics. This woman of color owned brand may be your new best friend here to unlock your beauty day in and day out.

For those of us whose skin is touched by acne and eczema, we need special products that gently treat our lovely marks. Cue Brown and Coconut. This sister-owned brand knows what it’s like to treat melanated skin with minimal, vegan ingredients that are gentle and soothing. Their thoughtfully curated Kale Clarifying Mask, Deep Cleansing Charcoal Soap, and Replenishing Serum are vegan, cruelty-free, and plant-based solutions to nourish and revitalize the skin. Give this women of color owned brand a try for troubled skin that needs a bit of TLC.

Mmmm, beautifully crafted aromas that align with the cosmos. Iris of the Moon is a woman-owned vegan perfume brand handcrafted for the modern mystic, Pick up the Atlantis Manifestation scent for an uplifting, calm vibe throughout the day. Or the Venus Body Shimmer spray to glow on your next intimate date. This clean perfume brand is here to lift the modern person, enhance their spiritual well being, and bring out their true divinity. If you’re looking for a vegan perfume that’ll give your spirit a lift, spray a bit of Iris of the Moon’s scents and see what you can manifest.

For those of us living in harsh, dry environments, our skin needs a bit more love than those of us living next to the ocean. That’s where Sahara Rose comes in. This woman-owned clean beauty brand brings moisture and hydration to desert-dry skin. Their divine superfood nourishing oil and sumptuous regenerating cream bring tired, dry skin back to life. Sahara Rose’s ​​clean, non-toxic, skincare products encourage even the busiest woman with no time for self-care to take a moment of peace, hydration, and healing.

There’s nothing like a clean beauty brand that has everything you need. That’s why Jasdi Organics is so special. Whether you’re looking for a daily lotion, a nightly anti-aging moisturizer, or a weekly clay face mask, Jasdi is your one-stop shop for vegan clean beauty crafted with excellence. All of their products are made by a vegan skincare formulator (the owner herself!) who’s on a mission to take toxins out of skincare and leave nothing to be desired in terms of quality and performance. It’s expert formulated, clean, high performance, and vegan. What else could you want? Maybe a bow on top would be nice.

That's all folks!

Well, that’s the list ladies, gents, and everyone in between. Whether you’re looking for daily clean beauty to give your skin some love or the occasional makeup and perfume for a special occasion, look no further than this list of excellent woman-owned clean beauty brands.


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