About
Now’s a good time to be a cruelty-free brand.
Between 2018-2020, $7 billion worth of plant-based goods were sold including plant-based milks, cheeses, and meats.
In 2019, 35% of consumers said they were looking for cruelty-free beauty and 24% were looking for vegan labels.
52% of consumers want fashion brands to become more sustainable.
So, how can we turn this huge market opportunity into sustainable sales for you and your brand?
HIRE THE CRUELTY-FREE COPYWRITER
As your data-driven copywriter with heart and ethics, I can help you turn your cruelty-free brand into a household name. Let’s help potential customers see why you’re the best cruelty-free brand on the block.
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By the way… I'm Topaz
Cruelty-free consumer and vegan for health, animals, and the planet. I’m originally from Denver, Colorado (plant-based CPG heaven) and have only skied once. 😬
Although I’m not your typical Coloradan (anyone wanna go to the beach?), I am your ideal customer. And I know exactly what they want. Clean, cruelty-free, and ethical products that they can feel proud of.
I know firsthand because my journey to becoming the Cruelty-Free Copywriter had a not-so-glamorous beginning.
Going cruelty-free all started with a steak in my mouth…
One snowy evening in Colorado in 2011 changed my relationship with meat forever. I was a university student visiting my parents for dinner at our family home. My mom prepared a fragrant steak with mashed potatoes, gravy, and steamed green beans.
After chewing the rugged, gummy steak to exhaustion, I fell asleep with my mouth ajar with half-digested meat hanging out. I miraculously survived and woke up the next morning feeling disgusted.
Not with who I was, but how I let meat and animal products stand in the way between my health, nutrition, and values.
This wasn’t who I was or who I wanted to be. So, in 2012, I transitioned to a vegetarian diet.
It wasn’t until 2015 when I visited a Vegfest in my local city that I saw the animal cruelty documentary, Earthlings. From that moment on, I knew I could never go back to animal products again.
From there, in 2018, I became a vegan chef for women’s yoga retreats. Then I started Afro Feminista Vegan. A coaching website designed to help Gen Z, millennials, and Gen X adopt a healthy plant-based lifestyle.
But in 2021, I knew I could do more. I could use my learnings as a chef, coach, and multi-year vegan to help others make an impact.
Fast forward to today, I’m a happy and sassy 8-year vegan on a mission to help plant-based CPG, sustainable fashion, and clean beauty brands thrive and make their mark on the world.
Plant-based CPG and cruelty-free brands born and raised in Colorado are exactly that: the perfect combination of clean yet effective. They embody exactly what consumers actually want.
With the vast majority of consumers believing “cruelty-free” or “vegan” means “not as strong,” “not the real thing,” or “lower quality,” communicating the value of your sustainable fashion line, plant-based ingredients, or the performance of your clean beauty product is essential to surviving in the cruelty-free market.
As a cruelty-free consumer and copywriter, I combine psychology and persuasion along with compassion and humor to connect with consumers on a human level and transform them into raving fans.
FOR CRUELTY-FREE BRANDS THAT LIKE BEAUTY & SUBSTANCE
Less talk,
more action.
Trust me, I’m more than just a “vegan.” I’m an environmental steward and animal lover through and through. Here’s my impact as a cruelty-free advocate on this planet:
