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My Services

Turn curious buyers into raving fans.

Copy and content sure to convert curious consumers into cruelty-free loyalists.

Web
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Web Copy Remix

For brands who need their online presence to be just as polished as their physical products. A homepage that welcomes. An About page that connects. Internal pages that educate. Shop pages that convert. 

WHAT YOU GET

  • Custom wireframe 

  • Homepage rewrite

  • About page rewrite

  • 1 internal page rewrite

  • 2 product detail page rewrites

  • SEO optimization

  • 2 rounds of revisions

Timeline: 1-2 months   |   Investment: Starting at $2,500

Brand strategy
topaz hooper cruelty-free copywriter

Brand New

Set the foundation for years of growth and success with brand strategy and messaging that stands out from the cruelty-free crowd and creates lifelong customers.

WHAT YOU GET

  • Two 60-minute strategy calls & questionnaire

  • 40+ page brand strategy deck diving deep into your cruelty-free industry, customer avatars, competitors, and USPs

  • Rewritten mission, vision, and purpose statements

  • New taglines and PR boilerplate

  • Brand voice & tone strategy

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Timeline: 1.5 months   |   Investment: Starting at $3,000

Email
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Email Megaphone

Stay top of mind and send emails your subscribers will look forward to opening. Send the right emails to customers at the right time and right place.

WHAT YOU GET

  • Custom email content strategy (optional)

  • List building and segmentation 

  • 3-7 emails per week or 1 funnel per week

  • Custom plug-and-play email templates

  • Weekly scheduling and posting

  • Monthly analytics report

Timeline: 1 month   |   Investment: Starting at $1,500

Blog
topaz hooper cruelty-free copywriter

Blah Blah Blog 

Top of funnel customers need love, too. Let’s create page-turning blog content to educate, enlighten, and build trust. 

WHAT YOU GET

  • 2 blog posts per month (1,500 words max)

  • Custom blog content strategy (optional)

  • SEO strategy and keyword research

  • 2 rounds of revisions

  • Error-free deliverables

Timeline: 7-14 days   |   Investment: Starting at $1,000

SEO
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SEO Glow Up

Stand out and get the traffic you deserve with glowing SEO. This three-part SEO audit, report, and implementation offering will increase organic site visits and get more eyeballs on your product or services.

WHAT YOU GET

  • Complete website SEO audit

  • Rewritten title tags and meta descriptions for 5 web pages

  • Custom SEO strategy and 10-20 page report

  • 30 and 60-day follow-ups to improve rankings

Timeline: 1-2 months   |   Investment: Starting at $1,500

A cruelty-free process that feels good.

01

It involves you, me, two delicious cups of something hot and a 30-minute chat about your business’ copy needs, goals, and timelines.

LET'S JUMP ON A CALL

03

Not sure if you’ll love your copy? That’s what revisions are for! We’ll do up to two revisions together to tweak the language, format, and style so the copy sounds and feels like your brand.

THE 2 REVISION SPRUCE UP

02

After our discovery call, you’ll receive an emailed proposal with your name all over it in 1-3 business days. It’ll outline your copy package, what’s included, pricing, and when to expect your new copy hot off the press. 

PROPOSAL COMIN' IN HOT!

04

WRAPPED UP WITH A BOW ON TOP

When you love your cruelty-free copy and content, that’s when we wrap it up and put a bow on it. Keep me on retainer for future projects or say sayonara!

"Topaz is my go-to copywriter."

"She is an excellent communicator and super easy to work with, is confident in what she writes and recommends, and has the ability to create copy that stands out from the crowd."

- Katrin Ferge, Brand and Communications Manager, ZeroWater

Image by Susan Wilkinson

Ready for the cruelty-free treatment?

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