PORTFOLIO
Socialee Media Agency is a social media marketing agency serving BIPOC-owned clean beauty brands.
Project Goals
Passionate about clean beauty and boosting BIPOC-owned brands, Nia, the founder of Socialee Media Agency tapped to help her clean beauty clients craft captions that turned heads and stood out on Instagram. The project's goals included:
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Craft 30-60 captions a month for two big clean beauty clients
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Create copy that inspires engagement and grows their follower list
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Conduct hashtag research and recommendations
Strategy
The first step in our project was to audit and research the agency's clients' social feeds. The main clients were Doc & Glo, founded by tennis star, Sloane Stephen, and FitGlow Beauty, a pioneer in the clean beauty space. After the audit, I began crafting 30-60 captions for both brands and shared it along with hashtags with the agency founder. The captions featured clever, on-trend copy that would resonate with Gen Xers to Gen Alphas. The agency founder would review the copy and I would finalize it. From there, I would upload and schedule them onto Later ensuring all copy and hashtags were scheduled at peak follower activity hours. Then, voila! Posts were scheduled and the followers and engagement would roll in.
The Deliverable that Turned Heads
RESULTS
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2,816,235 impressions for FitGlow Beauty
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4.62% engagement rate for FitGlow Beauty
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0 to 2,000+ followers in 3 months for Doc & Glo
"I hired Topaz and it was such a pleasure!"
"I hired Topaz after needing additional copywriting assistance for MONTHS. Not only is she on the ball but, she is always 10 steps ahead. I felt like I could trust her to get tasks done, which she always did promptly, and her ability to be open to feedback to make any necessary changes is superb. I would recommend working with Topaz if you are ready to transition your copywriting needs to an expert that you can trust to always get the job done!"
- Nia Lee, Founder, Socialee Media Agency