PORTFOLIO
Sewing Lab is the only sustainability-centered sewing school in Virginia.
Project Goals
Born from a dream to build a more sustainable future, Janine, the founder of Sewing Lab, tapped me to help her write a business plan, develop the company's brand strategy, and build the website of her dreams.
​
The project goals included:
​
-
Creating a bullet-proof business plan with all of the essential elements necessary to secure business loans and build partnerships with strategic groups
-
Build the elements of brand messaging and help Sewing Lab stand out from local and national competitors
-
Write website copy that walks website visitors through the buyer's journey and convert them into paid students
Strategy
The first step in the process was to gather information from the founder including her business documents, projected operating budget, and key business initiatives. From there, I crafted Sewing Lab's business modeled after successful competitors in the same industry. The 11-page plan was completed in one month. From there, brand strategy needed to be developed. I gathered data about the sewing school industry and paired it with sustainable fashion market trends. Then, I dove deep on her ideal customer, market growth opportunities, and Sewing Lab's mission, values, and purpose. From there, a 40-page brand strategy deck was completed with everything Sewing Lab needed to stand out, turn heads, and gain partnerships and students upon launch in September 2024. The final part of the project was the website copy. I was able to craft copy that paired the brand's sustainability values and school offerings and I was able to design it in Squarespace with a template the founder enjoyed. SEO optimization followed, then voila! The project was completed.
The Deliverable that Turned Heads
RESULTS
-
5 pages of website copy including 8 product detail pages
-
11-page complete business plan
-
40-page brand strategy deck
"Working with Topaz has been a game-changer"
"She exceeded all my expectations, providing valuable feedback and insightful recommendations that truly elevated my brand. She masterfully aligned my mission and vision seamlessly integrating the core values of Sewing Lab and sustainability. She is highly professional and exceptionally honest, I couldn’t recommend her more highly. She has been instrumental in shaping the messaging that drives Sewing Lab’s success."
- Janine Inselmann, Founder, Sewing Lab