jack & annie's is a vegan CPG startup serving delicious jackfruit-based meat alternatives.

The first step in the web copywriting project was to do a deep dive on their existing voice and tone. I compared jack & annie's to their competitors to find points of differentiation. I, then, conducted keyword research to ensure I infused the website with keywords potential customers were looking for. Finally, I crafted a multi-page voice, tone, and terminology guide with helpful guidelines that they can use for future communications with customers. The next step was to rewrite key pages on their website. jack & annie's opted for the Web Copy Remix package which enabled me to take their existing web copy and rewrite it using the voice, tone, and terminology guide I created. Two weeks of writing and one week of editing later, I delivered their brand new, rewritten web copy with a bow on top. Their Senior Marketing Manager was delighted and just a few weeks later, jack & annie's' website was updated from top to bottom.