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Conor Clinch is an Irish luxury fashion photographer and environmentalist based between London and Paris.
Photo credit: Conor Clinch

Project Goals

Luxury fashion photographer turned environmentalist, Conor Clinch, had a vision to launch his first solo, non-commercial exhibition in Paris. Motivated by climate change and the ongoing degradation of the world's oceans, Conor partnered with the Natural History Museum in London to showcase a rare collection of endangered mollusks in this never-before-seen photography exhibit. Conor tapped me to write a press release for his exhibition with the goals of:

  • Driving attendance to the exhibition space in Paris

  • Earning strategic placements in publications 

  • Spreading the word about his environmental photography endeavors

  • Raising enough funds at the exhibit to donate to an ocean conservation organization


Press release 


1 week


Google Docs

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The first step in the project was to jump on a call with Conor and get the basic information about the event. After he explained the purpose of the exhibit, partnerships, and goals, I went to work on his press release. Within 72 hours, the press release was complete with full credits for production partners. Two revisions later, Conor was delighted and distributed the press release to his network. We successfully placed in two international publications. The event was a massive success with hundreds of people attending the exhibition throughout the weekend.

The Deliverable that Turned Heads


  • Two-page press release

  • Three placements in international publications

  • Hundreds of attendees 

  • Critical acclaim for the photography exhibit

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" Topaz is a great strategic thought partner"

"Topaz is not only an incredibly talented writer, but her professionalism and attention to details are impeccable. Her delivery of a final product hits the mark every time."

- Nika White, CEO, Nika White Consulting

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