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PORTFOLIO

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Cassandra McClure is a clean beauty entrepreneur, strategic advisor, and Creative Director of the Clean Living Magazine.

Project Goals

Passionate about entrepreneurship and building a clean beauty empire, Cassandra McClure was ready to expand her thought leadership and drive traffic and visibility to her strategic advising services. She tapped me to help her grow her readership and presence on Substack and that's what we did.

 

The project's goals included:

  • Build a 3-month content strategy designed to increase her Substack readership and grow her presence on the platform

  • Produce 1-4 Substack articles per month on the platform

  • Drive traffic to her website and the Clean Living Magazine

PROJECT DETAILS

Content writing

TIMELINE

3 months

PLATFORM

Substack

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Strategy

The first step in our project was to conduct a competitive analysis on Substack and see what other clean beauty thought leaders were producing on the platform. From there, I helped Cassandra identify her key thought leadership opportunities and created a 3-month content strategy based on her competition, business goals, and the demand from readers. I crafted 1-4 articles per month on a Google Doc and gave access to Cassandra for review. Once the content was approved, I uploaded the articles onto Substack and published them at strategic times to ensure the most eyeballs on her articles. This process repeated month after month until we saw some astounding results.

The Deliverables that Turned Heads

RESULTS

  • 307% increase in views in Q4 2024/Q1 2025 compared to Q3/Q2/Q1 2024

  • 64% open rate

  • 13% click-through rate

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"I hired Topaz and it was such a pleasure!"


"I hired Topaz after needing additional copywriting assistance for MONTHS. Not only is she on the ball but, she is always 10 steps ahead. I felt like I could trust her to get tasks done, which she always did promptly, and her ability to be open to feedback to make any necessary changes is superb. I would recommend working with Topaz if you are ready to transition your copywriting needs to an expert that you can trust to always get the job done!"

- Nia Lee, Founder, Socialee Media Agency

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