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cruelty free copywriter

The #1 Copy House for Cruelty-Free Brands

Head turning copy and content for plant-based CPG, sustainable fashion, and clean beauty brands.

You’re not just another cruelty-free brand. But do potential customers know that?

Standing out in the cruelty-free niche is tough! There are one million plant-based snacks, vegan leather accessories, and natural skincare products.

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If you’re drowning in the cruelty-free crowd, I can help you stand out, turn heads, and build a cult following.

Cruelty-free is here to stay and so are your sales. 

Your plant-based, vegan, and earth-friendly goodies are already making waves. But making consistent sales can feel like you’re stranded at sea.

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I’m here to help your sales feel as easy as your mission for the planet and animals.

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Let me take the wheel on your marketing and bring you to stardom.

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I’m talking…

  • Website copy 

  • Email marketing 

  • Launch copy

  • Brand strategy

  • SEO optimization

  • And more!

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A one-woman copy house for all of your marketing needs.

cruelty-free copywriter
Shadow on Concrete Wall

“TOPAZ IS NO DOUBT THE MOST DATA-DRIVEN COPYWRITER I'VE EVER WORKED WITH.”

$67,264

Web copy sales generated in 2 weeks for one CPG client.

10.11%

Average add-to-cart conversion rate on a product detail page for a CPG client.

46.5% 

Average open rate on emails for a sustainable fashion client. 

140,000

Views in one month on an Instagram reel for a plant-based client

$1,000,000+

earned in 3 months of email marketing for a CPG client.

My Services

Copy & content that turns heads & changes the world

Bring your site into the spotlight. Get:

  • A warm and welcoming homepage 

  • An About page that speaks to your values

  • Product detail pages that educate and convert 

Oh hey,

I’m Topaz, cruelty-free consumer and lifelong vegan.

I’m an animal lover and environmentalist on a mission to do my part to protect the planet and the creatures that live on it. 

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I started my career as a vegan chef, then pivoted to being a plant-based coach working with Gen X, millennials, and Gen Zers who were ready to put down the meat and pick up the tofu.

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From there, I knew I could do more to help brands who were on the same mission. So, I started Cruelty-Free Copywriter so I could use my skills as a coach and chef to help other plant-based, vegan, and cruelty-free brands thrive.

topaz hooper vegan copywriter

FOR CRUELTY-FREE BRANDS THAT LIKE BEAUTY & SUBSTANCE

"Topaz is an incredibly driven and resourceful copywriter.

Her ability to put herself in the customer's shoes and speak to their emotional needs is a unique gift and makes her copywriting that much more effective.”

- Kelsey Hess, Former Brand Manager, Kion

cruelty-free copywriter

Stand out from the cruelty-free crowd

Turning heads and building a cult following shouldn’t be a drag. 

All you need is a good digital marketer to help you stand out and grow your sales.

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