Projects that
Turned Heads

 
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PALAPA SANDALS SOCIAL MEDIA MANAGEMENT

This woman-led, sustainable sandal brand needed a social media manager to bring their feed to life. Their handwoven, Mexican huaraches sandals are comfortable, breathable, and made from sustainable materials. I jumped on board to breath new life into their social media captions, create daily stories, draft social ads, and more. 

 
Yoga Pearl
Yoga Pearl
Yoga Pearl
Yoga Pearl
Yoga Pearl
Yoga Pearl

YOGA STUDIO WEB COPY REMIX

A fabulous, spiritually-focused yoga studio based in a saturated market needed a new homepage revamp, fresh copy, and UX/UI design to help them stand out from the crowd. The studio had struggled with maintaining memberships in a saturated market but now attracts their client: the spiritually-minded yogi looking to give their spirit some TLC. The client received a custom wireframe to accompany their fresh and simple copy. This client received the Web Copy Remix offered on the Packages page.

 
She Can Vegan
She Can Vegan
She Can Vegan
She Can Vegan
She Can Vegan
She Can Vegan

SHE CAN VEGAN COACHING LANDING PAGE

I tapped into a lesser-known, emergent vegan niche: African-American vegans. I was able to create and launch a fully functional plant-based coaching business designed to provide coaching, education, membership and products to newly vegan black women. The landing page seamlessly brought women into the site, with a high converting landing page containing testimonials, benefits, and features. The landing page walked them to a check-out page with the powerful offering, freebies, and access to an exclusive membership. The project lasted three years and successfully introduced a subset of multicultural women to a healthy vegan lifestyle. 

 
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Rasa
Rasa
Rasa
Rasa
Rasa
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RASA SOCIAL MEDIA AD COPY

The newest coffee-alternative on the block, Rasa, tapped me to write compelling, on-brand, personality-centric copy for Facebook and Instagram. Their products already have a cult-following with a health and wellness minded audience. But, they needed more copy to showcase their bright, funny, and laid back brand personality. In the first month, these ads generated over $10K in revenue, gained 100+ monthly subscribers, and garnered over 1,100,000 combined impressions. 

 
Kion Clean Protein
Kion Clean Protein
Kion Clean Protein
Kion Clean Protein
Kion Clean Protein
Kion Clean Protein

KION CLEAN PROTEIN LAUNCH

A brand known for their ultra-clean, ethically sourced, pure ingredients, Kion tapped me to write launch copy for their new protein powder. The product launch copy included a product detail page, email sequence, social media announcement, and partnership emails. The result was $67,264 worth of sales in the first two weeks with a 10.11% add-to-cart conversion rate.  

13 Seeds Inflammation Guide
13 Seeds Inflammation Guide
13 Seeds Inflammation Guide
13 Seeds Inflammation Guide
13 Seeds Inflammation Guide
 

13 SEEDS INFLAMMATION GUIDE

Known as one of the best and highest quality hemp farms in Australia, 13 Seeds brought me on to build out a lead magnet e-book on the topic of managing inflammation naturally. The e-book came with a 8-email lead nurture sequence highlighting product testimonials, story, and step-by-step tips on managing inflammation. The result was a plug-and-play lead nurture series that generated the company thousands of dollars in sales over the last two years. 

 
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HEALTH COACHING INSTITUTE CONTENT ARTICLES

One of the most renowned health coaching institutes in the US, the Health Coaching Institute tapped me to write content articles that educated, delighted, and inspired future health coaches. 750 words was enough to increase health coaching enrollments and breath new life into their previously stagnant blog and content strategy. 

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ZEROWATER CONTENT ARTICLES & PRESS RELEASES

Offering one of the cleanest water filters on the market, ZeroWater tapped me to write engaging content articles and press releases to catapult their brand into the limelight. Their advanced water filters remove 99% of contaminants like chlorine, fluoride, asbestos, salt, and more from the average cup of tap water. For the millions of Americans struggling with clean and safe drinking water, ZeroWater's products are an affordable and reliable product to ensure more people live healthier, happier lives.

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