Greens Gone Wild is a plant-based, allergen-friendly energy bar touting an impressive 10 ingredients or less and more than 10 grams of vegan protein.
Since their founding, Greens Gone Wild has grown organically by popping up in coffee shops and farmers markets all over Colorado. However, they’re rebranding in 2023 and needed new homepage copy to show up as more professional yet still fun. They also needed a newsletter template that they can use month after month for new product launches, event announcements, and to educate their customers about their ingredient list.
The first step was a deep dive into the plant-based CPG competition. After scouring the messaging of dozens of other plant-based and vegan energy bar brands, we nailed down language and a homepage structure that would turn heads and still maintain their fun and bubbly voice and tone. After creating a wireframe and new homepage copy, we needed to excite their subscribers. We created a newsletter using the learnings from the homepage research and translated that into a fun email format that subscribers would want to open. We updated their subscribers with new product launch information, upcoming events, and more–all while keeping the language easy to read, bubbly, and humorous.
The Deliverables that Turned Heads
49.5% avg open rate on emails
3.5% avg click rate on emails
$133 avg sales per email campaign
Soon-to-be successful rebrand
"Topaz is an incredibly driven and resourceful copywriter."
"Her ability to put herself in the customer's shoes and speak to their emotional needs is a unique gift and makes her copywriting that much more effective."
- Kelsey Hess, Former Brand Manager, Kion